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Wisconsin Annuity Best Interest Training

Last updated: July 2026

Required training for agents selling annuity products in Wisconsin

ClearCert Approved ClearCert Approved

Wisconsin agents who sell, solicit, or negotiate annuities must complete a one-time Annuity Best Interest training course, required by 2021 Wisconsin Act 260 (effective October 1, 2022). The state sets a 4-hour minimum; CEWisconsin's course is 6 credits — all of which count toward your 24-credit biennial CE requirement. Unlike LTC training, it's a one-time requirement with no ongoing renewal.

Quick Facts: Annuity Best Interest Requirement

Wisconsin Annuity Best Interest Training

6 CE Credits

One-time required training • ClearCert Approved • Counts toward your 24 credits
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Need more than just the Annuity class? Click here to purchase as many credits as you need.

Do I Need This Training?

You need Annuity Best Interest training if:

Note: This training is required for both individual and group annuity sales.

What is the "Best Interest" Standard?

The Wisconsin Best Interest Law (2021 Wis. Act 260) replaced the old "Suitability" standard with a higher "Best Interest" standard for annuity sales. When recommending an annuity, you must now act in the best interest of the consumer and not place your own financial interests ahead of theirs.

The Care Obligation

When recommending an annuity, you must:

  1. Know the consumer — Understand their financial situation, insurance needs, and financial objectives
  2. Know your products — Understand all product options available to you
  3. Have reasonable basis — Believe the recommendation effectively addresses the consumer's needs over the life of the product
  4. Communicate clearly — Explain the basis of your recommendation to the consumer

What the Training Covers

Frequently Asked Questions

Is this training one-time or ongoing?
It's a one-time requirement. Unlike LTC training which requires ongoing refresher courses, once you complete Annuity Best Interest training, you don't need to retake it each renewal period.
I completed "Suitability" training years ago. Do I still need Best Interest training?
Yes. The old Suitability training was replaced by the Best Interest requirement effective October 1, 2022. If you completed suitability training before that date, you needed to complete either a new 4-hour course or a 1-hour refresher by April 1, 2023. If you haven't completed the updated training yet, you should take the full 6-hour course now.
Do these 6 credits count toward my 24 CE credits?
Yes! The Annuity Best Interest course is approved Wisconsin CE, so the 6 credits count toward your total 24-credit requirement.
What's the difference between "Suitability" and "Best Interest"?
Suitability meant the product had to be "suitable" for the customer. Best Interest is a higher standard—you must act in the customer's best interest and not place your own financial interests ahead of theirs. It requires more thorough documentation and disclosure.
How do my carriers know I completed this training?
CEWisconsin courses are ClearCert approved, so your completion is automatically reported to the ClearCert system that many carriers use for compliance tracking. You'll also receive a certificate you can provide to carriers directly.

About the Law

The Best Interest Law (2021 Wis. Act 260) was signed by Governor Evers on April 15, 2022. It adopts the best interest standard for annuity sales based on the National Association of Insurance Commissioners (NAIC) model law, revising the annuity suitability standards found in Wis. Stat. §628.347 to provide greater protections for consumers who purchase annuity products.

View the full text of 2021 Wis. Act 260 →

Questions about Annuity Training?

Call/Text Bill at 608-219-4985 or email mailadmin@cewisconsin.com